Revenue that grows relationships
Consistently exceeded revenue targets by 20 percent through strategic account growth, sponsor renewals, and relevant upsell opportunities.
Sponsorship strategy · Event marketing · Partnerships
I make sponsorship
feel essential.
I create the strategy behind experiences that earn attention, deepen relationships, and turn partner investment into meaningful business growth.
Strategy with imagination.Execution with command.
20+events led each year
$20Mprogram budgets managed
20Kattendees at scale
20%above revenue targets
Amy Del FaveroSponsorship and Event Marketing Leader
My point of view
The strongest sponsorships do more than place a logo.
They improve the experience, strengthen the relationship, and make the investment impossible to overlook.
That belief has guided my work across technology, incentive travel, workforce solutions, asset management, and national brand partnerships. I begin with the audience, align every idea to business goals, then lead the operational detail that brings it to life.
“I translate what a sponsor wants to achieve into something an audience genuinely wants to experience.”
I established a way for companies to offset incentive travel budgets through sponsorship without compromising the integrity of the program.
The model begins with the event strategy and attendee journey, then identifies the right partners, financial opportunities, and experiences. Instead of exposure around the edges, sponsors become part of the moments attendees value most.
Curated giftingExclusive destination accessPurpose driven activitiesSurprise and delight
The result is a shared investment in a better attendee experience, with deeper partner relationships and room in the budget for moments that create a genuine wow.
Selected impact
Commercial instinct.
Operational range.
From the first proposal to the final guest departure, I connect creative ambition to disciplined delivery.
Activations people notice
Designed custom sponsorship experiences that increased audience engagement by 45 percent while giving brand partners a more meaningful role in the event.
Strategy that improves margin
Developed sponsorship proposals that helped increase contribution margins by 27 percent, linking creative recommendations directly to return on investment.
Leadership at scale
Calm in the middle of complexity.
I have led events with budgets up to $20 million and audiences reaching 20,000, coordinating clients, vendors, creative teams, production partners, venues, and live operations with equal focus.
Red Hat Summit brought that range into sharp focus through a multiday, citywide experience in downtown Atlanta with thousands of attendees, an expansive hotel footprint, major buildouts, and complex audience flow.
Experience
A career built where partnership, experience, and performance meet.
01
2022 to present
Senior Sponsorship Event Manager
ITA GroupLeads sponsorship strategy and execution across domestic and international programs, connecting sponsor priorities to memorable audience experiences and measurable returns.
02
2017 to 2022
Sponsorship Director
Turnkey MateBuilt and advanced a qualified pipeline valued above $5 million while shaping activation programs, renewal strategies, and national brand partnerships.
03
Leadership portfolio
Event Partnerships and Operations
Reliabilityweb and Bear StaffingDirected conferences, partnerships, distributed teams, and complex operations across technology, asset management, workforce solutions, EAM, and CMMS communities.
Platform fluency
The systems behind seamless execution.
Technology is how I make strategy visible, organized, collaborative, and repeatable from planning through reporting.
Event technology
Cvent · Stova · Aventri · Eventbrite
CRM and collaboration
Salesforce · Zoho · Asana · Wrike · Monday · Slack
Communication and productivity
Microsoft 365 · Google Workspace · Teams · Zoom · Webex
Operations and creative
Concur · Workforce · Adobe
What comes next
Bring me the ambition.
I’ll build the experience around it.
Open to leadership opportunities across sponsorships, event marketing, strategic programs, incentive travel, and experiential partnerships.